美国阿克伦大学市场营销Marketing辅导

工商管理学院(CBA)的市场营销专业帮助学生发展技能，以便他们可以通过产品开发、品牌推广、客户服务、分销、定价和促销来创造忠诚的客户。该课程涉及买方行为、营销研究、营销和销售分析、品牌管理等主题，并特别强调基于客户、竞争对手和市场信息的合理决策。

The Marketing major at the College of Business Administration (CBA) helps students develop skills so they can create committed customers through product development, branding, customer service, distribution, pricing, and promotion. The curriculum addresses topics like buyer behavior, marketing research, marketing and sales analytics, brand management, and more, as well as a special emphasis on sound decision-making based on customer, competitor and market information.

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